Privacy Policy

Personal Information Collection Statement (PICS) and Privacy Policy Statement (PPS)

1. Your Privacy
Purdori Hong Kong Limited (“we,” “our,” or “us”) is committed to protecting your privacy. This statement explains how we collect, store, use, protect and transmit your personal data in compliance with applicable laws in Hong Kong.

Please read this Privacy Policy carefully to understand how your personal data will be handled. This policy may be updated from time to time, and the most current version will always be available on our website. In case of any discrepancy between the English and Chinese versions, the English version shall prevail.

"Personal data" refers to information that can identify you directly or indirectly, including but not limited to  your name, contact details (email address, telephone number, address and user name), payment information (payment card number, delivery address and billing address), and demographic data (age, date of birth, sex and gender).

2. Purposes for Collecting Personal Data

Your personal data may be collected when you use our services, create an account, or make purchases. We will use the data for the following purposes:

Obligatory Purposes (required for the service):

  • Managing your orders, account, and profile.
  • Enrolling and maintaining your membership.
  • Accumulating and redeeming loyalty points or benefits.
  • Communicating your membership entitlements and updates.
  • Providing customer support.
  • Ensuring data accuracy and updating your profile.

Voluntary Purposes (optional and based on your consent):

  • Understanding customer demographics.
  • Conducting market research and analysis to enhance our services and offerings.
  • Sending customer satisfaction surveys.
  • Sharing personalized promotions and product recommendations.
  • Delivering marketing communications such as newsletters and promotional offers.
  • Providing your data to third-party platforms for personalized advertising.

Direct Marketing:
With your consent, we may use your personal data to send you information about:

  • Skincare, cosmetics, body care, hair care, and related products or services.
  • Special events, workshops, VIP programs, and promotional campaigns.
  • Collaborative promotions with partners, including malls, credit card companies, and cultural organizations.

You may opt out of receiving marketing communications at any time by following the instructions in Section 5.

3. Disclosure of Personal Data

We will not disclose your personal data except under the following circumstances:

  • To trusted service providers performing essential business functions on our behalf (e.g., IT services, payment processing, logistics, or marketing).
  • To our affiliates and subsidiaries, where necessary, to fulfill the purposes outlined above.
  • To legal authorities or in compliance with applicable laws and regulations.
  • As part of a business transfer or sale, where your data may be included as an asset.

Our service providers are required to handle your personal data confidentially and securely, using it only for the services requested.

4. Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, or misuse, including:

  • Personal data is stored in secure servers with password protection or equivalent security measures.
  • Only authorized personnel have access to your data for legitimate business purposes.

Despite our best efforts, no system can guarantee absolute security.

5. Your Rights

You have the following rights concerning your personal data:

  • Right to Access and Rectification: Access your data or request corrections if it is inaccurate or outdated.
  • Right to Object to Direct Marketing: Opt out of receiving promotional communications at any time.
  • Right to Withdraw Consent: Revoke your consent for data processing where applicable.
  • Right to Data Deletion: Request deletion of personal data no longer needed for its original purpose.

To exercise these rights, contact us at the details provided in Section 6.

6. Contact Us

For any questions, concerns, or to exercise your rights regarding personal data, please reach out to our Data Controller Officer at:

Please label your correspondence as “Confidential”.

7. Data Retention

We will retain your personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. Data no longer needed will be securely deleted.

8. Consent and Acknowledgment

By using PurdoriHK.com, creating an account, or signing up for our services, you acknowledge and agree to the terms outlined in this Privacy Policy.